Great Copy and Content.
Why it’s Critical to SEO Results.
It all starts from the foundation up! And what exactly is the foundation of your website, well it’s your HTML and page content! You website needs to have keyword optimized, high-quality (readable and informative) content which is extensive in length… Why?,,,because it’s the long-form content that seems to rank better in Google… An expert in the field of SEO did a study of 1,000,000 websites and concluded that “The average Google first page result contains 1,890 words.”
Additionally, this was re-confirmed with another study in 2017, which highlights that all of the 17 ranking factors stated, are directly/indirectly affected by the quality and length of content on the page. With this said, the quality of your copywriting is all important, great copy that is engaging and meaningful will always win out over the large amount of junky content existing on the web these days and google thanks you for it too.